A tank of Ryukin goldfish provided the inspiration for a series of 30 ads featuring a pair of goldfish whose favorite hobby is imitating and acting out their favorite movie moments. This commercial was a winner at the Rushes SoHo Shorts Festival.
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Custom built software was developed to create the scales and the iridescent properties of the skin. Built-in expression helped the animators to create the correct look and lip-sync quickly. Careful consideration was given to the design so that the goldfish were neither too real nor too cartoon-y.