Produced by Spectre and directed by Danny Kleinman, this commercial features bears that are peacefully fishing for food and are interrupted by a salmon supplier who attempts to steal their catch. An intense and hilarious fight breaks out between one of the bears and the man, which made this ad a marketing sensation that won several British advertising awards.

Jim Henson's Creature Shop was faced with the challenge of creating bear suits that looked completely real, but also looked good in a fist fight.